The usage of the Internet and other digital media and technology to support ‘modern marketing’ has given rise to a bewildering range of labels and jargon created by both academics and professionals. It has been known as digital marketing, Internet marketing, e-marketing, and web marketing and these alternative terms have varied through time.
Advantages of Digital Marketing Over Traditional Marketing
- Low cost
- Huge return on investment
- Easy to measure
- Easy to adjust
- Brand development
- Easy to share
- Precise targeting
The following methods which you should use for digital marketing
- Search Engine Optimization (SEO)
Search Engine Optimization is essential for tweaking your website so that it can come up naturally or organically from search results in Google, Yahoo Bing or any other search engine.
Google is used to update its algorithms on a regular basis so that only the relevant results come up. Many experts say that SEO is dead and also the effort is futile. However, the truth is that Google tries to prevent algorithm manipulation and filters sites which don’t deserve to be on the top of SERPs (Search Engine Result Pages).
Your website should always address technicalities related to content and query matching, spidering, indexing, and interpreting non-text content.
You should always keep in mind that it is the most cost-effective marketing strategy which will bring organic traffic to your business.
For learning whole Search Engine Optimization, you need to join best SEO Institute in Delhi.
- Search Engine Marketing (SEM)
Search Engine Marketing is the strategy to drive traffic to your business. It can primarily be done through paid efforts. That’s why it is also called Paid Search Marketing.
The universe of SEM is quite diverse and a little bit complicated also. It is based on your business structure. Like, many of you can opt PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model.
There are so many different platforms for SEM. By far, Google Ad Words (on Google Network) and Bing Ads (on Yahoo Bing Network) are the most popular one.
SEM includes Display Advertising, Search Retargeting & Site Remarketing, Mobile Marketing and Paid Social Advertising.
- Content Creation
The content creation was the most important method of marketing in 2014. All the recent changes that happen to Google’s algorithm whether it is Panda, Penguin or Hummingbird. It points to the fact that content is the most critical metric.
You can represent content in different formats. While you can also include blogs, white papers, e-books, case studies, how-to guides, question and answer articles, forums, news and updates, images, banners, infographics, podcasts, webinars, videos, or content for microblogging and social media sites.
You may be creative and create content on any topic. After that, you have to link it indirectly to your business.
Also, you need to customize your content for different platforms. For example, the material you have to write for mobile phones should be crisp and short.
- Social Media Marketing (SMM)
You can drive traffic or do marketing through social sites like Facebook, Instagram, Twitter, Pinterest, Google+, LinkedIn, etc.
As we mentioned above that good content is always shared and liked. To create and customize content for different social media platforms, you have to remember to be prolific and original. Also, you need to engage with users on a daily basis, at least four to five times a day.
To learn these all things you should join The Digital Education. If you are living in Delhi, then it is very easy for you, you can enter the Digital marketing institute in Delhi and can start a better career option in it.